Courses

Business Anthropology is a flourishing sector in which anthropologists, who specialize in studying cultural and social differences, apply their knowledge, skills and research methods to improve business performance, competitiveness and communication. Business anthropologists are able to help corporations develop...
Instructor: Davide Torsello
Credits: 1.5
This is a basic course in the theories and practice of negotiation. The objective of the course is to show the essence of Consultative Selling and Negotiations by presenting the main topics of negotiations escorted by role play activities where the participants can get a feeling of real life situations during personal...
Instructor: Achilles Georgiu
Credits: 1.5
This is a special, highly practice oriented out-of-classroom program adapted to the specific needs individuals and small teams. The goal is to provide students with the experience of planning, developing and building a real new venture. The learning would largely take place as a result of actually starting and/or...
Credits: 3.0
We will discover the latest digital trends, tools, and techniques that help companies in brand development and turning brand values to actual sales. Students will have the chance to follow real life examples from integrating digital methods into marketing plans through the campaign management to the evaluation of the...
Instructor: Tibor Farkas
Credits: 1.5
Type: coreTerm: Winter or SpringTiming: Full time, part time: weekday eveningThe past ten years have brought a fundamental change in our lives, and the reason for the changes was technological development itself. In times of crisis and continuously changing environment there is an evidence need for creativity and...
Instructor: Achilles Georgiu
Credits: 2.0
This course is about one of the most important key objectives of each and every decisionmaker: how to make their constituency(country, company and other institutions) more competitive. In our global environment the objective is relevant only in international context – therefore our focus is on international...
Instructor: Noémi Alexa
Credits: 1.5
The objective of this course is to equip students with analytical frameworks and tools by which they will be able to generate venture ideas and to launch new companies. Special attention is paid to the creation of companies using modern technology components and solutions. Students, who successfully complete the...
Instructor: Gyorgy Bőgel
Credits: 2.0
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Instructor: Davide Torsello
Credits: 2.0
The aim of the course is to provide a broad understanding of the principles and techniques of finance, and to apply these to decisions faced by financial managers. The learning objectives will be achieved through the discussion of both theory and real-world applications.Understanding the problems covered in the course...
Instructor: Adam Zawadowski
Credits: 3.0
Ten years have passed since the global financial crisis. After the initial cost cutting period and because of the emergence of the 3rd platform technologies every organization has started their digital transformation. Technologies are now creating a wave of industrial and economic disruption. Digitization of the...
Instructor: Achilles Georgiu
Credits: 1.5
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Instructor: Noémi Alexa
Credits: 2.0
Branding is a constantly evolving and fascinating area: building strong brands has always been the Holy Grail of business success. Most areas of business just like the economy change at an unprecedented speed. However, one thing does not change: while finance, HR, even operations are being outsourced, branding will...
Instructor: Éva Halász
Credits: 1.5
This course approaches business integrity from a practical point of view. Drawing on the latest trends in supply chain management, human resources management and procurements participants will get acquainted with management tools that ensure integrity in these transactions. Integrity in business is not considered as a...
Instructor: Noémi Alexa
Credits: 2.0
CEU Careers partners with CEU students and alumni, offering guidance, support, and information as they develop and pursue personal visions for impact and success. We offer assistance in connecting academic learning with possible career options, gaining insights into  specific career fields, and performing a job search...
Instructor: Anna Kaposvári
Credits: 1.0
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Instructor: Joy Chan
Credits: 1.5
ATTN: This is an intensive-weekend elective. Actual classes will be held over one weekend only. As described below, the significant Groundwork Project, completed in groups, is required before that weekend. Because of the weight of this project in the final course grades, students who register for this course after...
Instructor: Maciej Kisilowski
Credits: 1.5
It is vital for corporations to remain competitive in today’s dynamic operating environment. In this course, we will present and analyse a framework for creating a value-based performance management system. The techniques, methodologies, theories and practices behind organisational and customer value creation will be...
Instructor: Laura Ipacs
Credits: 1.5
This course focuses on challenges and opportunities arising from strategy execution. Strategy execution is seen in numerous contexts: intra-organizational, inter-organizational, eco-system and cross-border. The course bridges the gap between the formulation of strategy and performance outcomes. While poorly formulated...
Instructor: Yusaf Akbar
Credits: 1.5
Supply chain management is the flow process of products as they move from supplier to manufacturer to wholesaler to retailer to consumer. It involves coordinating and integrating these flows both within and among companies. Excellent supply chain management is the key to success for many companies, and the philosophy...
Instructor: Paul Lacourbe
Credits: 1.5
New technologies have had a revolutionary impact on the ways of doing business and on the pace of creation, modification and obsolescence of business models. Among other effects, they have dramatically affected the process of building a new venture, the balance between companies’ tangible and intangible assets, and...
Instructor: Caterina Sganga
Credits: 2.0
This course is an introduction to the fundamentals of global political economy – an understanding of howthe international system operates and how it impacts and is impacted by a range of actors: multinationalenterprises, states, international organizations and other non-state actors. The course includes threemajor...
Instructor: Yusaf Akbar
Credits: 2.0