CEU Business Analytics Team Comes Second in Global I-COM Data Science Hackathon

May 21, 2019

We are happy to share that MS in Business Analytics students, Laszlo Bence Toth, Benedek Pasztor and Istvan Daniel Molnar were finalists in the I-COM Data Science Hackathon, organized in Malaga, Spain, on May 10-12, 2019. The hackathon was the first-ever public CMO-focused global competition that connects the magic of data science with the world of marketing. As part of the Warner Bros. Challenge, the CEU team focused on predicting entertainment consumption behaviors and patterns, focusing specifically on the differences between customers when it comes to where they choose to consume content, and what type of content they consume.

During the 24-hour marathon, competing teams developed algorithms using data science analytics to solve predictive modeling challenges on marketers’ datasets. We are very proud of the team, and delighted that they could leverage what they had learnt in class. Congratulations Bence, Benedek and Daniel, also known as the “Super-wise Learning” Team!”

What the Team Has to Say

"The I-COM Data Science Hackathon was a one-of-a-kind experience. We tremendously enjoyed the event, learned so much, and it was great to talk to some of the world’s best minds in the marketing data field. ​Coming up with applicable insights and solutions for a real-life challenge at Warner Bros.​ under such time pressure certainly kept us on edge and made us deliver the best we could, using the knowledge we gained at CEU.​ It was a remarkable experience for us, and definitely gave us further motivation for pursuing a career in data science." Laszlo Bence Toth

“It was amazing to represent CEU and Hungary in such a prestigious global competition! There were teams from all around the world, and the pressure was high. Nonetheless, our team made it to the finals and came second. I am very happy to see that our team did their best, and we achieved something we can be proud of. Thank you to our professors who have been preparing us to join the data world!” Benedek Pasztor