Business Intelligence in SPSS
IBM SPSS Modeler is an extensive predictive analytics platform with an intuitive graphical interface. It provides a wide range of advanced statistical and data mining algorithms, which allows users to perform complex data analysis and to extract business value from data.
This introductory course aims to give an overview of the fundamentals of using IBM SPSS Modeler through real business cases. The course structure follows the stages of a typical data mining project, from collecting data, to data exploration, data transformation, and modeling to effective interpretation of the results. The last part of this course will be dedicated to additional features and extensions in Modeler, allowing students to add more advanced functionalities. These techniques include text analytics, Big Data and open source integration such as R and Python.
At the end of the course, students will be able to:
- Understand the basic concept of data mining in IBM SPSS Modeler
- Define when and how various data mining techniques should be applied
- Handle unstructured data in order to use in predictive modeling
Execute basic data mining projects using IBM SPSS Modeler and interpret the result
50% final exam