Project management is at the heart of business change. All projects, in some way, result from and give rise to change. However, many project management publications focus on elements such as engineering or information technology, removing the focus from strategic corporate needs. This course is designed to demonstrate...
Instructor: István Ottó Nagy
Banks today are primarily IT companies, at least from an operational perspective. Many of the leading European banks has been developing their IT infrastructure/applications over decades and most of them struggle with the underlying complexity and cost. Increasing demand from customers for digitization, novel...
Instructor: Szabolcs Szalay
IBM SPSS Modeler is an extensive predictive analytics platform with an intuitive graphical interface. It provides a wide range of advanced statistical and data mining algorithms, which allows users to perform complex data analysis and to extract business value from data.This introductory course aims to give an...
Instructor: Gyorgy Kormendi
This course is designed to help the students understand the important concepts and techniques used in Tableau to move from simple to complex visualizations and learn how to combine them in interactive dashboards.
Instructor: Ivett Kovács
This is a basic course in the theories and practice of negotiation. The objective of the course is to show the essence of Consultative Selling and Negotiations by presenting the main topics of negotiations escorted by role play activities where the participants can get a feeling of real life situations during personal...
Instructor: Achilles Georgiu
This course is core for: MA in Economic Policy in Global Markets, MSc in Business Analytics, PhD in Business Administrationelective for : MA in Global Economic Relations, MSc in Finance Seminars:Group 1: programming in STATA, full-time schedule, for MA and PhD students primarily. Group 2: programming in R, full-time...
Instructor: Arieda Muço
Type: elective for PhD in Business Administration, MA in Economic Policy in Global Markets, MSc in Business Analytics (full-time), MSc in Finance (full-time), MSc in Finance (part-time)Timing: Full time: weekday Decisions in business and policy are often centered on specific interventions, such as changing monetary...
Instructor: Gábor Békés
Type: electiveThis course will enable students to select the right visualization form to their data and present them in a way to engage their audience. We will learn through exercise how data visualizations work, what are the best practices and how to avoid common pitfalls. We will cover steps of the creation process...
Instructor: Krisztina Szűcs
We will discover the latest digital trends, tools, and techniques that help companies in brand development and turning brand values to actual sales. Students will have the chance to follow real life examples from integrating digital methods into marketing plans through the campaign management to the evaluation of the...
Instructor: Tibor Farkas
"Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business." (Peter Drucker)The digital revolution...
Instructor: Gabor Bacsa
A resent European Commission research has confirmed a significant shortage of e-leadership skills across Europe. As technology has become the number one external impacting factor for every business, e-Leadership skills are seen as those which enable leaders to navigate the organisation towards identifying and...
Instructor: Robert Byssz, Achilles Georgiu
This course provides a forum for discussion on a selection of topics on the ethical and legal aspects of Big Data through mainly contemporary literature in ethics, developments in law, and advances in Big Data technology. We examine case studies on Big Data and then reach conclusions regarding the relevant ethical and...
Instructor: Chrys Margaritidis, Irisz Szel
The course provides an introduction to the art and science of trading. Various timeframes, markets, instruments and analytical methods will be discussed. Success factors of automated and semi-automated trading strategies will be explored. Students will, in groups, design, backtest and forward-test their own trading...
Instructor: Ferenc Meszaros
Type: elective Business decisions frequently require appropriate supporting information. However, information may be extracted from a variety of entry points, including both internal and external sources and information quality may be questionable or simply unknown. This course discusses information quality issues and...
Instructor: Tibor Voros
Instructor: Tamas Boday
IMPORTANT: This course can accommodate a maximum of 30 students. Priority is given to Mathematics students (Master and PhD) and Network Science PhD students. All other students are selected based on the entry test score. Students that take the course for grade have priority over auditors. All students, both registered...
Instructor: Roberta Sinatra
The main objectives of Security and Data Protection course may be summarised as:Giving an overview about the role of CISO (Chief Information Security Manager)Helping to designing an IT security policy (how to collaborate with customer and suppliers, how to align with the needs of the business.)Helping to ensure...
Instructor: Peter Papp
Core for MS in Technology Management and InnovationElective for MS in Business AnalyticsIn recent decades, technology has become one of, if not the primary, most important factors to fuel progress and economic growth. The main driver that enables these positive changes is innovation. Technology innovation is...
Instructor: Norbert Sepp