Qualitative Research Methods

Course Description: 

This course aims at offering an introduction to qualitative research methods for business scholars. Participants will learn about the usefulness of qualitative research methods, the philosophical and theoretical underpinnings of this type of research, the various approaches and schools of thought, as well as about particular research methods. Finally, the course will also place qualitative approaches and methods within the broader research design, i.e., in the case of engineers, often as a complement to quantitative research. But most of all, the course will help the participants to make progress in the formulation of their problem statement, their research design, qualitative data collection, and analysis of qualitative data.

Learning Outcomes: 

Course objectives

The participants may expect the following outcomes from this course:

  • Understand the epistemological and theoretical implications of qualitative research,
  • Become knowledged about the various qualitative research methods, such as interviews, focus groups, and case studies.
  • Learn about the analysis/interpretation of qualitative data, as well as about writing up cases.
  • Apply qualitative research methods to various stages of the participants’ research process, such as problem statement formulation, research design, data collection, and data analysis.
  • Elaborate qualitative analyses of business contexts and challenges.

Active Course Participation (25%)

Criteria for assessing course participation

1)               During the course only one absence per student is allowed provided that certification or adequate explanation is given with 24 hours’ notice to the instructor. Two absences will lead to Academic Failure (AF).

2)               Students’ participation will be evaluated on the basis of their active involvement in class discussion, communication strength, ability to engage with, summarize and analyze the topics being discussed.

Individual writing assignment (50%)

To be discussed in class

Grading criteria for individual assignment are presentation groups are:

1)   Relevance of content
2) Originality of content
3) Clarity of exposition and analysis
4) Ability to produce a lesson for real-life cases