Curriculum in detail

The CEU Executive MBA—or the Master of Business Administration in Global Executive Management—is a US/EU graduate degree program registered with the New York State Department of Education.

The Program covers 50 US credits (100 ECTS credits) of classes. This translates to more than 2,500 learning hours (classes, group work, individual work) centered around 9 modules, lasting four to nine days each, starting mid-August and finishing in mid-August 24 months later. 

[1] First Summer Module

[Nine days, Budapest] The first of the three, nine-day Saturday to Sunday residencies in our Budapest campus, organized in the professionally low season in mid-August, will be the time to reflect on your managerial transformation, network and broaden your interests and perspectives.

The first summer residency will feature the introductory part of our proprietary CEU Leadership Program, which is focused on good decisions.

It will include the introductions to our key quantitative courses: Data, Finance and Control 1&2

[2] Finance Module

[Four days, Vienna] Building on the foundations of our finance session in the summer, the four-day (“long weekend”) fall module in Vienna will cover all the important aspects of corporate finance, including risk management considerations. The session will be taught in two tracks: the standard track for EMBA fellows with a diverse range of backgrounds and an advanced track for fellows with significant prior knowledge and experience in finance. 

[3] Big Data & Technology Management Module

[Four days, Vienna] After the introduction to data analytics during the First Summer Module, participants will engage in an interactive group project which will be capped with the winter module focused on using big data and technology in strategic management. The big data course, like the finance module, will be divided into standard and advanced tracks.

The technology management course will involve a case-based discussion about the ways organizations effectively integrate new technologies into winning competitive strategies. 

[4] Big Picture Module

[Nine days, Vienna] This residency will give participants a signature CEU experience. Instead of a typical macro- and micro-economics courses, Executive MBA fellows will be engaged in two unique team-taught experiences:

The Global Economy in 2030 course involves 10 distinguished CEU faculty members from a variety of disciplines each offering a 120-minute session on key global trends that will define the business environment in the next decade.

The Eight Models course, taught by an ensemble of CEU’s top economists, introduces EMBAs to the world of rigorous business modelling. While managerial education has traditionally been dominated by inductive thinking (the case method, also widely used in CEU Executive MBA), numerous areas of business recognize the importance of deductive skills (and even “deductive instincts”). The Eight Models course helps participants to develop those skills by being confronted with eight highly influential economic models (from macroeconomics, traditional microeconomics, game theory and behavioral economics) that have changed our understanding of the market and its associated institutions. The module will also feature the first parts of the twin strategic management courses.  

[5] Second Summer Module

[Nine days, Budapest] The second August module in our Budapest campus is an opportunity to benefit from the broad elective offering, with each participant able to take up to four electives from a wide palette of options. It also features the second part of our CEU Leadership Program, which focuses on building and maintaining healthy organizational cultures that facilitate learning, innovation and strategic agility. 

[6] Marketing & Consumer Behavior

[Four days, Vienna] Our marketing module has been designed with executive-level participants in mind. It focuses heavily on marketing management and is delivered using examples, cases and exercises from across the spectrum of organizations around the world. The module also features a discussion on CEU’s cutting-edge research on consumer behavior, including predictable irrationalities. 

[7] Managing Operations Strategically

[Four days, Vienna] This winter module will help participants rethink operations management in view of their strategic aspirations. It goes well beyond the basics and ventures into new, ‘hot’ topics related to global supply chain and management of its possible disruptions. Relying extensively on the case method, it helps participants learn to integrate operational considerations in their strategic decision making. 

[8] Strategy, Innovation Entrepreneurshipy

[Nine days, Vienna] Generating, recognizing and exploiting opportunities; designing new products and services; and taking them to the market are at the very heart of business.

Ambitious entrepreneurs and innovators must compete in a global and highly networked world where multi-player ecosystems fight for survival and success.

This module discusses innovation, entrepreneurship and network building as closely related activities. It helps EMBA participants integrate and test their business knowledge, especially in strategy, marketing, finance and HR. Teaching is entirely practice-oriented: aside from learning about the state of the art, students are asked to generate innovative business ideas, as well as prepare and present business plans. The best ideas may be channeled to CEU’s InnovationsLab, where would-be entrepreneurs can open their first office.

The module also brings our practically oriented discussion about key levers of sustainable organizational competitiveness to a conclusion. Taught with extensive use of the case method, which invites participants to focus on real life organizational challenges, we cover both traditional market-based approaches to competitiveness as well as the increasingly popular nonmarket strategies, which leverage a business’ relations with its social, political, policy and legal environment. 

[9] Third Summer Module

[Nine days, Budapest] The program’s grand finale. During the module, you will be able to interact with more than 200 Executive MBA students from three separate cohorts. You will be able to choose from a wide variety of electives in cross-cohort groups involving first- and second-year EMBAs. This module will also feature an inspirational conclusion of the CEU Leadership Program focused on the relationship between effective leadership and a good, well-lived life. All these elements will lead towards the Program’s Capstone project: Open for Change