THE SCIENCE OF PERFECT MARKETING
Using Technology to Drive the Right Narrative for Your Brand and Support Business Growth
How Machine Learning (AI) technologies can help discover, explore, prioritise and measure the elements of your brand story from across the whole of the Internet. Dave brings examples from a range of industries and markets from around the world (and is more than happy to talk about Asia also).
Dave McCaughan is co-founder of Ai.agency ("The Science of Perfect Marketing") a global agency using a range of machine learning technologies to harness all the Internet has to offer and drive more powerful "brand narratives" for clients such as Tesla, Uber, Shiseido, Australia Wool Corporation, Mondelez and L'OREAL. He has also founded a consultancy (Bibliosexual) helping companies like Unilever, TATA, YUM Brands, AsiaMiles develop better brand stories.
Prior to Ai.Agency, Dave headed strategy in Asia Pacific for McCann, one of the world’s largest advertising and communication companies, developing strategies for Coca-Cola, L'OREAL, MasterCard, Nestle, Cathay Pacific, Hitachi and Johnson & Johnson amongst others.
Dave has presented at over 500 conferences globally, been a regular columnist for Advertising Age, a board member and contributor for ESOMAR’s Research World and the Founder of Thailand Market Research Society.
Further to his Pharmaceutical Conference presentation in Vienna, Dave will join us in Budapest to speak about Digital Transformation, the use of Artificial Intelligence and “Narrative Analysis” in Marketing.
Supported by the Irish-Hungarian Business Circle. The event will include a short presentation about CEU's business MS programs (with Q&A) and a building tour of CEU.