Sidar Yurteri holds a Ph.D. in Business Administration from CEU, specializing in marketing. She completed her BSc. in BA and MSc. in SEES at METU.
While pursuing her MSc. studies, she worked as a graduate teaching assistant at METU.
Her main research interests focus on sustainable consumer behavior, brand management, marketing communication strategies, and artificial intelligence.
Her latest publications are available at
https://onlinelibrary.wiley.com/doi/full/10.1002/mar.22189
https://www.tandfonline.com/doi/full/10.1080/08911762.2022.2116376
https://luminousinsights.net/articles/BRP-2023-90
Qualification
Ph.D. Central European University, Business Administration
MSc. Middle East Technical University, Sustainable Environment and Energy Systems
BSc. Middle East Technical University, Business Administration