Sidar Yurteri holds a Ph.D. in Business Administration from CEU, specializing in marketing. She completed her BSc. in BA and MSc. in SEES at METU.
Her main research interests focus on sustainable consumer behavior, brand management, marketing communication strategies, and artificial intelligence.
Her latest publications are available at
https://onlinelibrary.wiley.com/doi/full/10.1002/mar.22189
https://www.tandfonline.com/doi/full/10.1080/08911762.2022.2116376
https://luminousinsights.net/articles/BRP-2023-90
Qualification
Ph.D. Central European University, Business Administration
MSc. Middle East Technical University, Sustainable Environment and Energy Systems
BSc. Middle East Technical University, Business Administration