Overview

Offering Skills for Business Analytics

The big data boom has brought about a shortage of data scientists and business analysts. Firms increasingly recognize the value of the huge amounts of data they produce, if such data are analyzed correctly and creatively. The skills needed to analyze and act upon data are dispersed among managers, economic analysts, computer scientists, statisticians and engineers. Business analytics, especially involving big data, can help firms make smarter and more effective decisions. Big data is a source of future growth, and a major trend that will play out over many years.

Coursework in an Interdisciplinary Program

Learn the full spectrum of knowledge and skills you need to create value from big data and other sources of quantitative information. Understand the management and economic aspects of how data creates value.

You will be familiar with all aspects of business analytics, including applications assisting business decision making. You will understand the pressing questions posed by managers, the methodological challenges of statistics, and the power and limitation of technologies. You will be sought for key positions, or may even become an entrepreneur in the booming analytics startup arena.

Study and Work Simultaneously

The MS in Business Analytics is structured to support students who wish to work alongside their studies. Core and key elective courses are scheduled over two days per week, though some electives may run on other days.

Join full-time if you're a recent graduate or changing careers. You can start an internship at any time, and if you secure a full-time position, you may apply to switch to part-time status (note: specific conditions apply for CEU scholarship holders).

Join part-time if you're a working professional. You have two years to complete all program requirements, but if your schedule allows, you may choose to finish in just one year.

Core courses

The core courses cover coding, statistics, machine learning, data science, big data and cloud computing, and data engineering.

  • In Fall term, foundation courses cover an introduction to R, statistical foundations, data management basics, and a review of open-source and commercial data science and big data tools. We also cover concepts of business intelligence, data visualization and storytelling.
  • In Winter term, advanced courses cover prediction methods and machine learning, as well as practical and data engineering aspects of putting analytics into production. Use case courses help bring methods learned closer to real life experiences.

Electives

Deepen your knowledge in analytics and engineering, or take up management and business courses.

  • In Winter term, electives cover advanced machine learning and data engineering, and Python as another language of data science.
  • In Spring term, mastering courses tackle narrow topics such as deep learning and data science team and project management.
  • Take further courses anywhere at CEU, from network science to environment and energy economics.

Capstone Project

The final Capstone Project puts your applied skills to work by matching you with an industry partner. Its goal is to expose you to a complete analytics workflow. Use the full spectrum of skills you have acquired, challenge yourself, and generate valuable content for the partner. Past projects include designing a data warehouse, building a predictive model of customer behavior, fraud detection, and designing and evaluating experiments through data analysis.

Update for AY 2025/26

For the 2025/26 program, we are preparing some cool updates and new courses, while keeping student favourites. 

  • Eduardo de la Rubia (Meta) will teach both introduction to data science and deep learning.
  • Zoltan Tóth (VDSG) will go from basics of cloud computing to real time data processing
  • Alice Kügler (CEU) and Gábor Békés (CEU) will teach a sequence of data analysis courses from OLS to prediction with machine learning and causal inference
  • Francesca Conselvan (VDSG) will teach data visualization and story telling and connect you with capstone partners. 
  • Wolfgang Weidinger (Generali), Gergely Daróczi (SpareCores), and many more will cover a variety of topics. 
  • A regular use case seminar series showcasing projects from Vienna and beyond
  • New 'Budapest Week' — a 3 day of use cases with our friends such as Hiflylabs.